Tag Archives: Icing

Ice Ice Baby Too Cold Too Cold

brosicingbros smallMaybe some of you have already heard of the “social media trend/drinking game” known as Bros Icing Bros. I just heard about it this past weekend.

But before I really had a chance to explore this situation, the Bros Icing Bros website went down and doesn’t appear to be coming back anytime soon. The message on the site says, “We had a good run, Bros.”


Here’s what Bros Icing Bros entails (it should come as no surprise that this started out as a frat boy game): surprise one of your bros by giving him (or hiding someplace he will find) a Smirnoff Ice malt beverage. He then has to go down on one knee and drink it… I’m sorry, chug it all at once unless he happens to have a Smirnoff Ice on his person. Then the joke is on you – you have to take a knee and chug both of them. The reason this game works at all is that it’s somewhat of a punishment to have to chug all that terrible Smirnoff Ice.

A Bro can’t refuse an Ice. If a Bro refuses to drink an Ice he is immediately shunned. He can never Ice anyone, ever.

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