Are you familiar with the “Special K Challenge,” brought to us by Special K cereal? Maybe you’ve seen the TV commercials in which a pretty normal looking woman starts eating cereal all the time and then turns into what might best be described as a “lady of the night?” Meaning, she goes from wearing jeans and a blouse to a red dress and garish make-up while twirling around her kitchen waiting for her 9 p.m. “appointment” to show up.
I’ve been aware of the “Challenge” for awhile. It’s one of those things that flies by me in my media-soaked days – Christine O’Donnell is a witch, The Social Network was number one at the box office, Special K Challenge.
But then I saw a magazine ad that actually laid out what one is supposed to do on the Challenge.
The first page says, “Jeans don’t lie. The best way to tell how great you look is in your jeans. Drop a jean size in 2 weeks. Take the Special K Challenge.”