If I Had an Online Store…

I would want it to be called something like Stars and Infinite Darkness. Click your way over to a super cool site featuring work by independent clothing and jewelry designers. There is an inordinate amount of jewelry you would actually wear for years and years.

These kinds of sites are popping up all over but the recipe for a good one is to have many different ways of viewing the merchandise (by designer, by product, by what’s new, by what’s on sale) and having kick ass stuff at various prices. Stars actually has an option in Women’s clothing where you can select what you want to view by price, which is handy if you know you want to spend under $50 on a t-shirt. It also helps a site like this to have just the right amount of merch. I quickly become overwhelmed by choice on sites like Etsy (which I also enjoy and see the value in but just don’t visit that often) so I appreciate a site where some editing is going on.